Keeping in step with the times
24 November 2021
In a fast-paced fully immersive digital advertising world, it’s great to have the opportunity to do a full-page printed advert.
Following on from the successful brand refresh launch, TLT– a UK law firm headquartered in Bristol and named Law Firm of the Year at The Lawyer Awards 2021 – commissioned Living to create an advert for The Times supplement; the UK’s 200 best law firms, of which they were listed and highly ranked.
The primary objective was to leverage elements of the newly crafted positioning statement, appealing to members of the legal community, prospective clients, lateral hires and referal law firms. The sentiment was an advert that places the brand front and centre, communicating the fact that the firm is in a positive position, a great place to work and focused on helping clients prepare, protect and progress their business ‘for what comes next’.
If you would like to know more about how we can help you amplify your firm’s point of difference so to engage your audiences in a more memorable way, please contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong.