Living Ratings of Asset Managers 2024: Building brand. Building reputation.
07 October 2024
Momentum is building, as the launch of this year's Living Ratings of Asset Managers research report draws near.
Return of the human
AI, technology, and responsible business practices are still trending, but the conversation is increasingly about who is – and isn’t – building a brand with strong human-centric foundations.
It’s not just about owning a topic anymore; it's about solidifying your brand's core. Performance, choice, human-led research, technology, and a clear voice are what will set your brand apart. The key question is: What will make an intermediary and investor choose your asset manager?
This virtual event in conjunction with the Financial Communications Society (FCS) and will be presented by Kate Shaw, Chief Executive Officer of Living Group, who will provide a deep dive into the brand and digital intelligence of the world's 100 leading asset managers. Kate will also unveil this year’s Top 20, offering valuable insights into the standout firms in the industry.
A panel discussion hosted by FCS Board Director, Chris Konowitz from Hearst Magazines, will provide additional perspectives on the evolving landscape of asset manager branding and digital transformation, and feature:
• Pinki Mehta, SVP/MD, Global Marketing and Digital Experience, AllianceBernstein
• Kristin Ganong, CMO, Russell Investments, and
• John Brockelman, CMO, State Street Global Advisors.
Save the date
Wednesday, October 30th 2024 at 12 noon ET
