The power of one, amplified
03 August 2021
The Broadridge Communications Cloud℠ is a powerful digital communications platform that allows firms to create, deliver and manage omni-channel communication and customer engagement efficiently – and all in one place. Backed by Broadridge’s trusted client service, it provides clients with flexibility and choice, while keeping their valuable data safe and compliant.
The marketing team at Broadridge turned to Living to help them communicate these benefits through an integrated campaign targeted at prospects in the U.S. The campaign needed to focus on the guiding principle that their single platform helps clients along their journey from print to digital communications.
Our creative strategy focused on this idea as we developed the ‘Power of one’ campaign – an engaging and client-focused approach that emphasised the benefits, not just the features of the Broadridge Communications Cloud℠.
Those benefits all stem from the service’s singularity: one source that gives clients access to multiple communication channels; one platform that provides clients with multiple communication capabilities; and one connection that allows clients to create personal experiences for every one of their customers.
This strategy was enlivened by insightful messaging and bold eye-catching visuals that we brought to life as a campaign across an array of creative: from a campaign landing page and digital advertising through to social media and key sales and marketing materials.
If you would like to know more about how we can help you power your campaigns to engage your audiences in an impactful way, please contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong.