It’s AMMA time for AB

GI AMMA Winner 2023 F AB ETF Alpha Bravo

It’s AMMA time for AB

04 December 2023

Living Group client AllianceBernstein (AB) has clinched a coveted Gramercy Institute AMMA Award 2023 for their AB ETFs ‘On Active Duty’ campaign.

The Gramercy Institute's Asset Management Marketing Awards (AMMA) are esteemed in the financial industry, celebrating excellence in marketing efforts that drive business success.

The ‘On Active Duty’ campaign showcased AB’s launch into the exchange-traded funds (ETFs) market using a radiotelephony narrative that cuts through the noise of a highly crowded sector.

With supporting thought-provoking content and captivating visuals, the campaign communicates the core attributes of AB’s ETFs in an impactful manner, resulting in an approach that resonates profoundly with intermediaries and institutions. Since launch in September 2022 AB's ETF have amassed over $1bn AUM.

Find out more about our award-winning work for AB and congratulations to all this year’s winners. The award ceremony is set to take place on Thursday, December 7, 2023, at the esteemed Harvard Club of Boston, where AB will be formally recognised for their accomplishment.

Want a campaign with cut-through?
If you want your financial product to communicate through the noise, please contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong.