Transform North America Wins

TFNA 2022 Winner Identifi News 01

The power of know

10 November 2022

Our disruptive and eye-catching brand for technology firm IDentifi picked up three awards at last week's Transform Awards North America, with judges describing it as 'a great identity and positive brand based on real consumer and competitive insight.'

The power of know
Recognising a sea change in the advertising industry, the media division of Publishers Clearing House (PCH Media) needed a separate B2B brand and platform to help brands build their own first-party data strategy to authenticate, enrich, and measure access to consumers in a new privacy-first, cookie-less world. 

The Living team created the name, brand strategy and visual identity for IDentifi that won awards for:

  • Best visual identity from the TMT sector
  • Best brand development project to reflect change of mission, values or positioning, and
  • Best strategic or creative development of a new brand.

Find out more about our work for IDentifi from PCH Media.

Time to bring take a fresh look at your brand?
If you would like to know more about how we can bring your brand to life in an engaging and impactful way, please contact Duncan Shaw in New York, Greg Hobden in London or Gigi Yung in Hong Kong.

About the Transform Awards
The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. More than that, it is a platform for organisations to tell their stories and to discuss reputational change.