Cork Gully

Challenge

Cork Gully is a London-based advisory practice, delivering restructuring, recovery, and insolvency services to clients around the world. Founded in 1906, the firm has had a long and proud heritage, providing a strong reputational platform for its brand. Working closely with Cork Gully we embarked on creating a brand to reflect Cork Gully’s business today and their vision for the future.

Solution

The rebrand emphasised Cork Gully’s sophistication, as characterised by the attributes of its people, namely: intelligence, agility, and entrepreneurialism. Alongside the visual identity, we crafted a succinct, bold new brand positioning that reflected Cork Gully; specialists who are highly skilled, diligent and precise, excelling in challenging and extremely stressed scenarios.

This messaging features prominently across Cork Gully’s full suite of marketing materials, including their brand animation which brought their visual identity and messaging to life.

Result

Working collaboratively, we created a stylish and confident brand that includes a new logo type, distinctive in its elegance, with characterful and crafted aspects to the letterforms, capturing the firm’s attention to detail, sharp thinking and precise nature. The colour palette offers a range of deep tones and brighter accent hues, representing both sophistication and entrepreneurialism.

As part of the rebrand, we also defined a new image style to evoke Cork Gully’s expertise through imagery that conveys agility, precision and skill. This style also comes to life in a set of graphic assets inspired by the intersecting point of the K in Cork, highlighting the critical moment Cork Gully enters into a project.

Our deliverables spanned a wide range of touchpoints and business-critical materials across digital and marketing collateral. The end result was a consistent and cohesive brand experience, from bold, striking reports and proposals to their fresh, elegant new website.